Webinar promotional blog for LastPass as they host Kevin Mitnick, the world's most famous hacker to discuss what businesses and individuals can do to prevent data breaches via comprehensive password management.
Ghost-written by John McTigue for Jay Baron at Elevate Demand, this post describes the fundamentals of a B2B SaaS marketing strategy that focuses on buyers, understands what they want, and communicates powerful messages through market-message fit.
Ghost-written by John McTigue for Jay Baron at Elevate Demand, this post describes the biggest mistakes marketers make when it comes to B2B SaaS growth. Focusing on tactics vs growth levers and brand narrative often causes repetitive growth/failure loops that are hard to overcome for authentic, sustained growth.
Goal Setting Successful business owners and executives set SMART goals and achieve them with regular progress alerts. You only need two fundamental tools for improving revenue growth and profitability, and they are *drum rolls*… Setting goals, monitoring progress towards goals.
CEOs understand the value of content marketing, not by the volume of traffic and leads it attracts, but by the contribution it makes to pipeline and revenue. The ebook helps CEOs better understand both the value and the best approaches to achieving revenue goals with content marketing.
Mark Evans and John discuss the problems, and possible solutions, of misalignment between the main customer-facing organizations, sales, marketing, and customer success. The main problem is customers themselves. They don't want to deal with your internal friction and miscommunication. They want a seamless customer experience. The problem is, how to deliver that experience.
Megan Bowen, from Refine Labs, interviews John about his views of disruption and change in the B2B marketing world. What are we doing right and wrong? Where are we going, and how do we need to pivot to satisfy the needs and desires of our customers?
In the marketing industry today, the only constant is change.
Every week there is a new marketing philosophy or new expectations from customers.
So how does a marketing agency keep up when things are always changing?
You might think that customer journey mapping is for high level strategy and that revenue operations is a down-in-the-weeds logistical thing. You'd be right. The funny thing is, they are intimately related, and each is best done with the other in mind.
Let's start with creating one or more customer journey maps. Why more than one journey map? Because the customer journey may be very different for each key persona, each account type, and each market you pursue.
Now might be the best time ever to dig deep to understand your customers.
In this episode, John McTigue, the Customer Journey Maestro, shares his thoughts on why every business should have detailed customer journey maps. These maps are foundational to your business and can unlock insight into your customer's experience with your company, customer retention opportunities, and even new business development.
Learn what resources are available to help you, and some of the common mistakes business...
What is the real customer journey? It's what the customers do to find solutions to their problems. It may or may not involve you. It's not about your process or funnels unless you design them to match how your customers seek answers to their questions and explore solutions. A valid customer journey map takes those things into account. This video explains how.
We have some spectacular new tools for gathering, analyzing and visualizing sales/marketing data these days.
Most of us assume that all data points are created equal. All we have to do is crunch them through algorithms and extract results into data visualization displays to gain new meaning and to take action.
Or maybe, on the cutting edge, we feed our data into machine learning engines and marvel at the insights and recommendations that the machine spits out. Big mistake! Let’s take a look a...