I focus on high-value content that helps buyers and customers make decisions during their customer journeys. I am available for content projects, content strategy advice, and ghostwriting.
LastPass Cybersecurity 101 Study Guide
We want to thank you for attending our Cybersecurity 101 for Small Business Leaders webinar series. Our hope is that what you learn here will help you to reinforce your company’s digital security against all would-be attackers and assure your employees, customers, partners, and investors that their data, and yours, are safe and secure at all times.
By now, you are aware of the growing frequency of hackers targeting small businesses and the potential danger that raises for your company. Sadly,...
The B2B Retention Handbook
Today, most leaders agree the lion’s share of growth and profitability comes from existing customers, and statistics back this up. This ebook summarizes the business benefits of building a solid customer retention strategy and gives you actionable tactics for improving retention and account growth.
Webinar Roundup: The Complete Cybersecurity Strategy, and How to Implement It Today
Right now, it’s hard for business leaders to focus on anything other than surviving the current economic downturn and being ready to grow again when things improve.
But what could possibly make things worse before they get better? A security breach. Breaches can cost millions of dollars to remedy and repair and cause business delays and irreparable damage to customer relationships. Nobody needs that kind of headache, especially now. So what can small business owners and larger company IT admi...
Recession-Proofing Your Business While Retaining Marketing Talent
Joe Sullivan, from the Manufacturing Executive Podcast and I talk about ways to creatively using your existing marketing talent to support critical efforts, such as retention, as we approach downturn and possible recession.
How to Evolve Your Password Security Strategy
Summary post from a World Password Day webinar in which three industry leaders compare ideas on how companies can better secure their passwords and prevent data breaches.
Ask the Expert: A Hacker’s Advice on Password Security
Webinar promotional blog for LastPass as they host Kevin Mitnick, the world's most famous hacker to discuss what businesses and individuals can do to prevent data breaches via comprehensive password management.
What are Advanced Persistent Threats?
Article ghost-written for Cybereason. Gain a better understanding of what APTs are, how to detect them, and examples from the wild. In this 101, we’re going to cover: WHAT IS AN ADVANCED PERSISTENT THREAT ATTACK?
What is MDR?
Article ghost-written for Cybereason. Managed Detection and Response (MDR) Explained Learn more about MDR (Managed Detection and Response) and how it extends your security team's capabilities to detect and prevent malicious operations.
Finding and Scaling B2B SaaS Growth Levers
Ghost-written by John McTigue for Jay Baron at Elevate Demand, this post describes what growth levers are, how to identify them, and choose the right ones for authentic growth for your B2B SaaS company.
Want to Drive Authentic Growth? Start With Market-Message Fit
Ghost-written by John McTigue for Jay Baron at Elevate Demand, this post describes the fundamentals of a B2B SaaS marketing strategy that focuses on buyers, understands what they want, and communicates powerful messages through market-message fit.
The Biggest Mistake B2B Marketing Teams Make When it Comes to Growth
Ghost-written by John McTigue for Jay Baron at Elevate Demand, this post describes the biggest mistakes marketers make when it comes to B2B SaaS growth. Focusing on tactics vs growth levers and brand narrative often causes repetitive growth/failure loops that are hard to overcome for authentic, sustained growth.
How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox
Goal Setting Successful business owners and executives set SMART goals and achieve them with regular progress alerts. You only need two fundamental tools for improving revenue growth and profitability, and they are *drum rolls*… Setting goals, monitoring progress towards goals.
Tech Marketing for CEOs Ebook
CEOs understand the value of content marketing, not by the volume of traffic and leads it attracts, but by the contribution it makes to pipeline and revenue. The ebook helps CEOs better understand both the value and the best approaches to achieving revenue goals with content marketing.
Time to End Marketing, Sales, and Customer Success Silos
Mark Evans and John discuss the problems, and possible solutions, of misalignment between the main customer-facing organizations, sales, marketing, and customer success. The main problem is customers themselves. They don't want to deal with your internal friction and miscommunication. They want a seamless customer experience. The problem is, how to deliver that experience.
Building Your Business Through The Lens of the Customer
Megan Bowen, from Refine Labs, interviews John about his views of disruption and change in the B2B marketing world. What are we doing right and wrong? Where are we going, and how do we need to pivot to satisfy the needs and desires of our customers?